Besteas

Overview

besTeas is a boba-centered service that I designed aiming to help students maintain a healthy work/life balance.

WHO

The University of Washington directed its design school students (me) to create innovative solutions around student friendships.

The Problem

The University of Washington has recognized the increasing issue of loneliness among students, a situation that has been intensified by the social isolation experienced during the COVID-19 pandemic.

Earned Insight

SOLITARY GUILT

One of the hidden emotions behind student loneliness was guilt. Throughout discovery sessions, I gained a clearer picture of the ‘why’ and 'how’ behind this data.

Solution

The 'besTeas' service offers a web platform for weekly activities and a physical reusable boba tea cup.One of the hidden emotions behind student loneliness was guilt. Throughout discovery sessions, I gained a clearer picture of the ‘why’ and 'how’ behind this data.

As a besTeas member, you get a reusable boba tea cup and earn unique stickers at events for personalization and extra rewards.

Results

Lower Guilt

Food-themed meetups exhibited low guilt levels, and students felt more productive.

Stronger Friendships

The besteas not only reduced guilt but also demonstrated effectiveness in strengthening campus friendships, as indicated by high signup and referral rates.

Testimonials

Product Details, Physical Cup

Product Details, Web Experience