ping pong packaging

Overview

In this industrial design project, I created high-end e-flute cardboard packaging for a set of ping pong paddles and balls, emphasizing a clean, luxurious aesthetic that showcases craftsmanship, ensuring a premium unboxing experience.

While designing, I thoroughly considered all aspects of the product lifecycle, including retail logistics, shipping, storefront display, and most importantly, enhancing the overall consumer experience. This comprehensive approach aimed to encapsulate the product value and brand identity in every aspect of the package design.

Additionally, the design is thoughtfully created with environmental considerations at its core, limiting the net of cardboard used and encouraging product longevity by allowing the packaging to double as a carrying case, significantly reducing waste and promoting reuse, aligning with sustainable practices.